Muhammad NaeemLead Product Designer · Design Engineer · AI-Augmented Design
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Design with AI.Ship in days.

I turn hard ideas into simple apps with AI: 10+ years of SaaS, Fintech and Health design, then I ship the code.

Design SystemsPrototypingUser ResearchAccessibilityProduct StrategyInteraction DesignUsability TestingWireframingDesign TokensHandoffQualityClaude CodeCursorFigmaVibe CoderFirst AI Designer

Results, in numbers

10+
Years of product design
500+
Screens across six product lines at EISST
50+
Australian brands directed at MLK Group
3x
Conversion lift for flagship e-commerce clients

Selected work

Three pieces of work, from a tax-credit SaaS to a multi-platform design system.

On Behance
Sred.io
The problem
Built fast. Never designed.
The pain point
Too much scrolling.
The first win
0%
Shorter. Same page.
A Sred.io screen: a list of vaults on the left, the files of Cloud Migration Hub on the right
The foundation
The first design system, built on Flowbite
The Sred.io design system: components built on Flowbite
More than 17 microservices
Screens from across the Sred.io microservices
Design to code, with AI
Figma to code through MCP
Shipped, with AI in the loop
SRED.io
Lead Product Designer

Introduced the platform's first design system, then worked on more than 17 microservices.

17+Microservices
100+Screens
See the work
QuodArca
Senior Product Designer, EISST International

Led UX/UI across six privacy-first product lines, with a multi-platform design system and WCAG 2.1 AA compliance.

500+Screens
6Product lines
See the work
MLK Group
Senior UX/UI Designer

Directed digital product design for 50+ Australian brands across fintech and e-commerce.

25+Industries
3xConversion rate
2.5xOnline orders
See the work
And more.
Product Designer

More work, from a founder's rough idea to shipped screens. The full case studies are on Behance.

Web + appsWhat I design
1:1Straight with the founder
See the work
Specialist Clinic Pharmacy online store on a tabletMobile screen from a client projectWeb screen from a client project on a tabletMobile screen from a client projectWeb screen from a client project on a tabletMobile screen from a client projectFinancial advice website on a tabletMobile screen from a client projectWeb screen from a client project on a tabletMobile screen from a client projectWeb screen from a client project on a tabletMobile screen from a client projectWeb screen from a client project on a tabletMobile screen from a client project

AI-augmented pipelines

Six ways I take an idea from interviews to shipped code, with AI doing the heavy lifting and design judgment steering every step.

AI-Driven UX Foundations

Your user interviews turned into a validated product foundation before any UI is designed: insights, architecture, flows and decisions backed by UX laws, behavioral psychology and accessibility standards.

Tools
Deliverables
  • Interview insight synthesis
  • UX audit findings
  • Information architecture and user flow diagrams
  • UX law rationale for key decisions
  • Accessibility requirements
  • Project glossary

Two-Way Design System Build

One design system for your SaaS, mobile app and marketing site, built in Figma and code, and kept in sync both ways.

Tools
Deliverables
  • Token architecture
  • Figma component library
  • Coded components
  • Two-way sync setup
  • Usage guidelines
  • Dev handoff notes

Reference-Driven Redesign

A proven reference layout, tailored to your brand and goals, handed over as clean code.

Tools
Deliverables
  • Redesigned pages in Figma
  • Structured codebase
  • GitHub pull request
  • Dev handoff notes

Benchmark-Led MVP Sprint

A clickable front end in 2 weeks, benchmarked and built on a real design system.

Tools
Deliverables
  • Competitor benchmark
  • User flows
  • Starter design system
  • Figma screens
  • Live coded prototype

Motion Design

Custom motion designed in Figma and shipped in code exactly as approved.

Tools
Deliverables
  • Animated Figma frames
  • Motion spec
  • Implemented animations
  • Exported video clips
Add-on

Production-Ready UI Code

Your designs delivered as UI code in your stack, so developers wire up logic instead of rebuilding screens.

Tools
Stacks
  • Angular
  • React
  • React Native
Deliverables
  • UI code
  • GitHub pull request
  • Dev handoff notes
I builddesign systemsSaaS productsAI-augmented workflowsaccessible interfacese-commerce that convertsdesign systems
Client Stories

Hear stories straight fromthe people I helped!

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Muhammad transformed our outdated site into a modern, mobile-friendly experience. Since the April 2024 launch, online orders are up 30%, and customer feedback has been fantastic.

He made the process easy, understood our goals, and delivered a site that truly supports our business.

Ray CapaldiChef & Owner @ Wonderpies

Naeem is my go-to freelancer on Upwork. He is exceptionally talented and goes the extra mile to ensure he delivers to meet and exceed your expectations. You will be so lucky to work with him.

Charletta Jean-LouisIT Manager @ Erlybird Incubator

Another successful project from Naeem. Fantastic quality as always.

Brent ThomsonCEO/Founder @ Validate

Naeem is very committed and provides excellent job quality. One of the best designers on Upwork!

Michel FotsingIT Manager @ SkyVue Solutions

Muhammad did excellent work. He made sure to get as much detail about my vision as possible, was easy to work with, accepted critique, and made changes promptly. I would definitely work with him again.

Joe HungermanFounder/CEO @ SEE/EYE

Naeem understood the job thoroughly. I didn't need to retouch any of his designs except for making some minor changes. He helped us with designing a new product and new landing page for a new item and was extremely helpful.

Azim Aziz-UribeManaging Director @ INSIGLOBEX LLC

Naeem worked extremely well under difficult circumstances in terms of delays in client feedback. His Adobe XD designs were thoughtful and well executed and his files were well organized for the development team.

Adam BronstorphPresident @ Socimedia

Muhammad is a skilled professional and a pleasure to work with. He made himself available to meet our tight schedule and has understood well our complex requirements.

He is disciplined and process-oriented, but also attentive to suggestions/alternatives. Definitely an exception in the landscape of freelancers.

Corrado R.CEO @ EISST International Ltd

You are the best web expert I have worked with over the years. Thanks for your expert work. We are very happy for the high grade professional work you did. Our project would have failed without you. Thank you so much.

Uduak AsuquoOperations Excellence & Management Systems @ Seplat Energy Plc
Your story could be next.