MLK Group
- 50+
- Australian brands
- 25+
- Industries
- 3x
- Conversion rate
- 2.5x
- Online orders
About
An Australian digital agency, from fintech to food
MLK Group builds websites and web apps for Australian brands. I ran design on the client work, from discovery through launch, and the brands came from more than 25 industries.
Clients include
- Telco ICT Group
- Specialist Clinic Pharmacy
- Keysborough Veterinary Practice
- Wonder Pies
Role
I was the Design Team Lead, designing client work and leading three designers.
- Title
- Design Team Lead
- Team
- Three designers
- Owned
- Design quality from discovery to launch
- Also made
- Pitch decks and investor-facing assets for the agency
What I did
- Designed responsive websites and web apps for clients, from first sketch to launch.
- Built a shared design system and reusable components, so the team did not start from zero on every brand.
- Set design roadmaps against the business OKRs and brought Lean UX and Design Thinking into the way we worked.
- Designed the pitch decks that helped the agency win repeat contracts.
Challenges
Challenges and solutions
- 50%fewer revision cycles
Fifty brands, three designers.
A shared design system and reusable components, so no project started from zero.
- 3xconversion, 2.5x online orders
Stores that had to sell.
UX led by the data, and conversion work on the flagship e-commerce sites.
- LeanUX and Design Thinking
A process that ran ad hoc.
One way of working, with design roadmaps tied to the business OKRs.
Case study highlights
Booking, hours and the phone number used to hide. Now they are one tap away.
View 1 of 16: Keysborough Veterinary Practice: the new website on desktop, tablet and phone
Case study highlights
Leads got lost in a maze of menus. Now every page ends in Book or Call.
View 1 of 15: Telco ICT Group: the new website on phone, desktop and tablet
Case study highlights
One pie and a tiny button became the whole range, a tap from the order.
View 1 of 9: Wonder Pies: the new website on desktop, tablet and phone
