An MVP is not a small version of the product. It is the smallest thing that tells you whether the idea is worth building. Often a clickable front end is enough. People can try the flow, you can watch where they hesitate, and nothing expensive has been built behind it.

A person walks across a plain bridge. The rest of the structure is only drawn in dashed lines.

Look first

Almost every idea sits close to products that already exist. A quick benchmark shows you which patterns people already understand and where competitors get it wrong. It also saves you from redrawing something that was settled years ago.

Week one

Week two

What you get

A competitor benchmark, the user flows, a starter design system, the Figma screens and a live coded prototype.

What it is not

It is not a finished product, and it can look more real than it is, since there is no backend behind it. That is the point: you can test the idea cheaply. If it works, the same design system and code become the start of the real build.

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