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Applied Electronics

~50%
Organic search visibility growth
12.8K to 20K
Branded search volume
-46%
Mobile bounce rate
Overview: Applied Electronics, project facts and the website on screen
The initial discussion with the client, and the user-centred design approach
The 3D approach: discovery, design and delivery, with the steps inside each
The User Centric Design Canvas: user groups and their insights
Needs and motivations, and pain points and fears, with insights
Our solution, and the unique value proposition, with insights
Alternatives and competition, and business goals, with insights
Breakdown structure: how the pages of the site connect from Home
Wireframes
Colours and gradients: orange, dark blue, white and two gradients
Typeface: Poppins, with the type scale
Visual language: the icon set
Grid: a 12 column CSS grid
High fidelity designs
Mobile first design: fully responsive layouts across desktop, tablet and mobile
High fidelity designs: the home page and Our Solutions
High fidelity designs: the home page, solutions and contact
High fidelity designs: careers, work and the team
High fidelity designs: solutions, work and case studies
The results after the redesign: search visibility, branded search, bounce rate and traffic, with the client's feedback

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